Coin Rivet

1. Problem

Difficult to track progress as a beginner

Because of the jargon, unfamiliar concepts, and inflexible interfaces, tracking the profit gains or losses gets confusing for beginners. There is an opportunity to simplify it for the users and hand-hold the users through onboarding.

Technical limitation

To use Coin Rivet, the users need to also sign in to a separate partner platform called Luxon Pay due to how they are set up. To overcome this potential barrier for the users, we need to make the experience as seamless as possible for the user.

2. Background & Role

Background

Coin Rivet is a cryptocurrency start-up that along with Luxon Pay supports international transfer
They had a basic platform but turned to us for usability improvements

Role

We worked as a design team of 2 along with the project managers and product owner

3. How I got to the solution

UX Audit, competitor review & informal user interview to clarify the app structure

To understand what’s industry standard, we started by looking at a bunch of competitors. We notice there are big opportunities for nurturing onboarding, comprehensive support, intuitive data visualisation, and simple actions. All these findings help us define the app’s navigation structure and the dashboard’s information architecture.

Iterations of reviews to achieve minimal aesthetic yet informative interfaces

There are many variables when displaying portfolio growth or transferring cryptocurrencies. To make the screens easy to understand and aesthetically pleasing, we needed to limit the overwhelming options while allowing users to be in control when using the product.

Mapping out edge cases to streamline the onboarding process

Due to the multi-step integration with the partner platform Luxon Pay, there are some hoops that the users need to jump through before being able to invest in cryptocurrency or cash out. Mapping out all the possible scenarios help us make sure the users won’t get stuck at any point in the journey.

4. How does it work

5. How it solves the problem

The right level of details across the product

By only displaying information that is relevant to the user’s action at that point, we managed to optimised the information for the users' actions:

For the dashboard, we kept the graphs under each of their investment listings and allowed users to view more details when needed.
Throughout the trading processes, we also used clear units for fiat value and crypto value to help users make the informed decisions

Clarified different states

We provided a clear title and a progress bar for the different stages in the onboarding process to explain why certain actions are not available to them. Sign posting and error messages are also used in any blockers that they face to indicate the next steps that they could take.

6. Challenge

Some creative ideas are out of scope

We came up with ways to streamline the signup process and provide more support to the users but due to the tight timeline of launching an MVP, they can’t be implemented. They are recorded in the backlog and will be picked up again once the MVP is tested and revisited.

Missed opportunity for user research & testings

Due to the pressure to launch Beta soon, we didn’t get the chance to run structured user testing. Instead, we did short informal user interviews to understand the pain points and confusion they have in the cryptocurrency world.

7. Impact

Developed and Launched

Handed annotated wireframes over to the development team

100+ downloads on Android

The app has picked up traction and is used by beginners

5* rated on the App Stores

Users commented on the ease of use and efficiency

8. Learnings

Involving the tech team early on

Being able to consult that development team from the wireframe stage helped ensure the designs are feasible and made the handover process smoother. Understanding their capabilities also gave us the freedom to create within the constraints.

Project planning and defining workstreams

With multiple people working on the same project, we needed to map out the work streams to ensure we are being efficient with time while still being aligned on the project.

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